Disney is set to re-brand its Toon Disney television and online platforms in the U.S. as Disney XD, shifting the focus to boy-skewing animated and live-action programming.
The transition will begin in February 2009 on television, online, mobile and VOD platforms. The programming will include series, movies and short-form content, as well as sports-themed programming developed with ESPN. Disney XD’s schedule will include Aaron Stone, an original live-action, single-camera adventure series about a teenager who becomes the real-life version of a crime-fighting online game character; Mongoose & Luther (working title), an original comedy, filmed documentary style, about two best friends who want to become world-famous skateboarders; RoboDz, a comedic 3-D, CG-animated and live-action, short-form series co-produced by Toei Animation and Walt Disney Television International in Japan; and Hero and Not (working title), an animated short-form series. Also slated to air on Disney XD are Batman: The Animated Series, Superman: The Animated Series, Spider-Man and Iron Man, as well as Phineas and Ferb.
For the 19 Jetix channels and six Toon Disney-branded channels and programming outside of the U.S., re-branding decisions will be made on a case-by-case basis.
Rich Ross, the president of Disney Channels Worldwide, said: “Disney Channel is a huge business serving kids all around the world, and it’s especially successful with girls, and our goal with Disney XD is to have that same success ratio with boys. Disney XD will showcase great stories and empowering characters with Disney’s brand credibility and a cool creative factor that will set it apart from the pack.”
My Personal Comment, IT'S ABOUT TIME!!!
I am a big Star Wars Disney Geek, and would love to meet some more.