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 Wide World of ESPN?

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darthstich
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PostSubject: Wide World of ESPN?   Wed May 14, 2008 10:36 am

The Disney Co. said it (plans to) rebrand Disney’s Wide World of Sports Complex with the ESPN trademark. According to Disney, initial plans involve renaming the sports complex and incorporating the signature elements of ESPN throughout the 220-acre facility. Disney also said the rebranding would “provide advertisers new sponsorship opportunities at the grass roots level.”

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darthstich
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PostSubject: Re: Wide World of ESPN?   Thu Sep 25, 2008 11:32 am

Ken Potrock, Walt Disney World senior vice president for the Disney sports complex, officially announced the name change this morning as he outlined the complex’s current and expanding role as a tourism and convention business generator in Central Florida. The complex will now drop the name "Disney's" and become "ESPN Wide World of Sports," which in all honesty i think is for the best, due to the fact that the Disney name promises things that the WWOS was never able to uphold

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